"It's Time"

“It’s time,” said owner Paul Tonelli. After being in business since 1950 and operating as Western Village Ski & Sports since 1978 the store will close in January, according to the longtime owner.


No Games Just Sports

Western Village Ski & Sports storefront

Welcome to Western Village Ski and Sport! – The Pioneer Valley’s most trusted retailer of specialty athletic shoes and sports merchandise.

Western Village has been providing Western Mass with name brand sports merchandise at competitive prices for over 40 years now.

What we carry:

  • Men’s and women’s running shoes
  • Hiking shoes
  • Running, walking, hiking apparel
  • Soccer cleats and gear
  • Swimsuits and swim accessories
  • Skis & snowboards
  • Winter outerwear – gloves, pants, jackets
  • Much more!

Western Village frequently has running shoe sales and promotions – so make sure to stop in to check us out.

Questions or comments? Click on Contact Us through e-mail or call 413 584 – 3620. We’d love to hear from you!

Also, make sure to check out our Facebook Page for sales, promotions, and new products!

Western Village History

Western Village is a family owned and operated business with a long history. The business began in 1950 as a Western Auto store run by Rene DeMontigny and Raymond Tonelli (commonly referred to as Rene and Ray). Western Auto sold a wide variety of merchandise from auto parts, hardware, toys, appliances and yes, some sporting goods.

Ray and Rene were brother's-in-law and did whatever it took to make a living. In the sixties a salesman named Stan Brown convinced them to start selling ski equipment. He promised it would be the next great recreational sport. Western Village was the first store in the area to sell ski equipment. Following this move they continued to expand their sport offerings.

In 1978 the second generation, Paul Tonelli, joined the business. In 1980 the athletic sports industry was booming, especially in footwear, so the store changed its name to Western Village Ski and Sports. The owners then devoted their full attention to skiing and sports.

In 1995, with the increasing popularity of snowboarding, the owners decided to devote the downstairs portion of the store to snowboarding, and Chills was born. To find out more about check out their website, Chills